Friday, June 6, 2025

A fellow called Osbert

     Having been a licensed tour guide for many years in Spain’s Canary Island of Tenerife, I often stop to consider how very much the island has changed since I was a little boy growing up in the Orotava Valley.

     I also ask myself to what extent those wonderful travel guide authors in the 19th and early 20th centuries were influential in converting a gentle, sleepy island into the massive tourist destination it is today.

The main activity in the port of Puerto de la Cruz was fishing.
Note the number of boats pulled up on the beach.

     I would say those early travellers and travel guide authors like Samuel Brown were certainly influential, of course, but I’m not sure they would be happy to accept responsibility. I also doubt very much if the subject of this post, Osbert Ward, would have claimed any credit. Although the town of Puerto de la Cruz is delightful, spilling over with cosmopolitan colour and tradition, Osbert Ward would probably have liked the charms, the Canary Island architecture and the tranquility of the old town to have remained untouched, as they were. Of course, it was still just a quaint little town of less than 6,000 inhabitants.

     Born in 1856, Osbert Ward was advised to winter in the Orotava Valley to recover from lung-related health problems when he was in his twenties. He first came to the island in the early 1800s. A decade later, after wintering at the Grand English Hotel, which is how the Taoro Hotel was originally named, Osbert Ward and his wife, Eleanor Louise, decided to take up permanent residence in Puerto. 

Osbert Ward was a guest at the Grand English Hotel (The Taoro) 

   

The Grand English Hotel was advertised in Osbert Ward's guide book.
Note the "sanitary arrangements carried out by a certificated English plumber"!

     Like many other travellers from Victorian Britain, he wanted to show gratitude to his hosts, the local inhabitants in the Orotava Valley, for their renowned hospitality and generosity. He felt indebted to the place in which he recovered his health. What better way, he thought, than to spread the news about his charming valley and Puerto de la Cruz? Consequently, he set about writing a quaint, informative and observant little guidebook, The Vale of Orotava, first published in 1886.

Osbert Ward's delightful little guide book.
This particular image is of the 1903 edition.

     Osbert Ward also played a full part in “British colonial” aspects, taking prominent roles in institutions like All Saints Church and the English Library. In that sense, as so many selfless residents of energetic character do today, he was always willing to do his bit for the community. 

The English Library

        According to historian and distinguished British resident, the late Mr. Austin Baillon, Osbert Ward did all he could not only for the British colony but also to promote the importance and unique nature of northern towns like La Orotava and Puerto de la Cruz.

Austin Baillon's wonderful resumé about residents from the British Isles in Tenerife is found in this book, Misters: británicos en Tenerife

     It appears one or two members of the English-speaking community, like Osbert Ward, often appeared to possess mild eccentricities. It amused the local population. Perhaps it was because British and Irish travellers behaved so very differently on occasions, as if they were a unique breed, which they probably were! Osbert Ward's peculiar black hat never went unobserved, and local kids referred to the motorcar he owned in the 1930s as the flying bed. I would like to know why. Surely he wasn’t another Caractacus Potts! 

     What I am certain of is that Osbert Ward was a true British gentleman and a stickler for detail. He was also a perfectionist and a keen observer. This is evident from some of his observations.

      For example, upon what to wear in winter months, Osbert Ward suggested visitors from the British Isles pack warm clothing one would wear in a cool English summer  although, he added, they might find the climate a bit hot to begin with. As we discover ourselves today, the damp cool air coming off the Atlantic gets into our bones, even in June! Osbert Ward warned, they break out into very light clothes with, occasionally, disastrous consequences to themselves.

      Riders, he recommended, should bring their own saddles, especially the ladies if they wished to be comfortable. Perhaps it is because horse-riding was very much not a thing women were expeted to do in Tenerife, and therefore saddles were not suitably designed.

It was very common for British visitors to hire a horse from José Morisco in Puerto de la Cruz.
Note how many, like Ward, still referred to the town with its original name, "Port Orotava".
He, like José Bethencourt, would also offer his services to guide one to Mount Teide along the mule tracks. There were no proper roads to the mountains until 1941.

     Tipping anybody for the slightest reason was quite an established habit amongst wealthy Victorian travellers. Osbert Ward himself was a generous tipper. Nevertheless, he warned against over-tipping the boys who came with the horses. The effect is only to spoil the market, as the saying is!

      Wages were so low, he pointed out, that a small tip would represent quite a fortune. A man´s daily wage in the 1890s was only one and a half pesetas. Mr. Ward regretted the English visitor tended to have a habit of giving money to the children who followed their carriages begging. The result of this practice was that the urchins became a real nuisance and had been known to throw stones at people who refused to give them a coin or two! Such were the ways in the old, old days!

     Like many British residents living in the Valley of Orotava, Osbert Ward lived to a ripe old age of 93. Perhaps it was a daily intake of gofio, as my father joked on his own way to his century! Osbert Ward, who was predeceased by his wife Eleanor, is buried with her in la chercha, as the English Protestant cemetery in Puerto was known to the local inhabitants. As he remarked in his book, one could not choose a more restful place to lay one´s bones in!

The eternal resting place of Osbert Ward and his wife Eleanor in "La Chercha",
Puerto de la Cruz

     Mr. Ward´s guidebook, The Vale of Orotava is today considered a valuable source of interest to historians and is mentioned in nearly all bibliographies of books and articles related to early travellers to Tenerife. It is packed with gems, like this hand-drawn map.

 

Note the main carriage roads, in those days still simple dusty tracks, the bridle paths, and references to important British interests such as the Grand English Hotel, All Saints Church, the English Library and British-built and owned mansions Risco de Oro, San Antonio and El Robado.

By John Reid Young, author and Canary Island tour guide.

Books by John include:

The Skipping Verger and Other Tales, a selection of historical, very short stories.

A Shark in the Bath and Other Stories, a selection of longer, semi-biographical short stories.

El Hombre de La Guancha y otras Historias, a selection of short stories in Spanish.

The Journalist, a novel described as a political thriller.

For more information, or if you would like to read any of my books, please click on the images to the right of the web version of this page.

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